Homes that outlast hurricanes, fires, and time.
The founder's keynote at CREtech New York: why American homes keep losing to fire, wind and water, what a precast factory changes, and why URBA is bringing its system to the United States now.
The argument, line by line.
Seven lines from the CREtech stage, in the order they were spoken.
Do we really need another company promising to reinvent housing? Maybe not. But we do need homes that don't burn. That don't blow away. That don't fail.
94% of new single-family homes are still wood framed. Not because we lack technology, but because the system never changed.
Can we manufacture concrete homes, strong, safe, beautiful, at scale? The answer is yes. And surprisingly, scaling concrete is easier than scaling wood.
This isn't prefab as most people imagine it. This is precision-built, climate-resilient, architecturally crafted housing, at scale.
We started selling homes like cars: simple, fast, and mass-customized.
Assembling a complete 2,000-square-foot building envelope takes just two days. Two days instead of a month.
Because the homes of the future aren't ten years away. They're ready now.