URBA Enterprises LLC and its subsidiaries and affiliates (“URBA,” “we,” “us,” or “our”) respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our websites, interact with us at events, communicate with us, or otherwise use our services (collectively, the “Services”).

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1. Your Consent

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

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2. Scope

This Privacy Policy applies to personal information we process in connection with:

• our websites and online forms;
• email, phone, and SMS communications;
• events, conferences, and trade shows;
• business development, investor and partnership inquiries;
• recruiting and job applications;
• offline interactions related to our products and services.

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3. Personal Information We Collect

The categories of personal information we collect depend on how you interact with us.

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A. Information you provide directly

We may collect:

‍B. Information collected automatically

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• Identifiers & contact details (name, email address, phone number, mailing address, company name, title/role);
• Inquiry and relationship data (interests, project details, timeline, location preferences, budget range you choose to share, whether you are a buyer/partner/vendor/investor);
• Communications (messages you send us, call notes, meeting requests, support requests);
• Event participation (registration details, attendance, badge scans where applicable);
• Recruiting information (resume/CV, cover letter, work history, education, references, and related details you submit).

When you use the Services, we may collect:

• (see Section 6).

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C. Information from other sources

We may receive information from:

• event organizers or partners (e.g., attendee lists where permitted);
• publicly available sources (e.g., professional profiles);
• service providers supporting our marketing, analytics, or communications.

We do not obtain SMS opt-in consent or mobile numbers for SMS marketing from third parties.

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4. How We Use Personal Information

We use personal information for legitimate business purposes, including to:

Provide and improve our Services

• respond to requests, inquiries, and meeting bookings;
• provide requested materials and updates;
• operate, maintain, and improve our websites and communications;
• personalize content and improve user experience.

Manage relationships and business operations

• communicate about partnerships, projects, products, and services;
• manage vendor, partner, and investor communications;
• administer event registrations and follow-ups.

Marketing and communications (where allowed)

• send newsletters and updates you request or consent to receive;
• share announcements, invitations, and relevant information.

You can opt out at any time (see Section 9).

Security, compliance, and legal

• protect our Services, systems, and users against fraud and misuse;
• enforce our policies and agreements;
• comply with legal obligations and respond to lawful requests.

5. De-Identified and Aggregated Data

We may create and use de-identified or aggregated data (for example, analytics and performance statistics). Such data does not identify you and may be shared for business purposes.

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6. Cookies, Analytics, and Similar Technologies

We (and service providers acting on our behalf) may use cookies, pixels, and similar technologies to operate and understand our Services.

We generally use technologies for:

• Strictly necessary purposes (site functionality, security);
• Performance/analytics (measuring traffic and engagement);
• Functionality (remembering preferences);
• Marketing (where implemented and permitted).

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

(If you use Google Analytics or similar tools, you may also use available opt-out mechanisms offered by those providers.)

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7. Third-Party Sites and Social Media

Our Services may link to third-party websites or include social media features (e.g., LinkedIn, YouTube). These third parties may collect information under their own privacy policies. We are not responsible for third-party privacy practices.

If you post content on public forums or social media, that content may be visible to others.‍

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‍8. How We Disclose Personal Information

We may disclose personal information to:‍

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Service providers

Vendors that help us operate our business (e.g., website hosting, analytics, CRM tools, communications, IT/security). They are permitted to process personal information only to provide services to us.

Affiliates

We may share information within the URBA group for business operations and relationship management.

SMS opt-in consent data and mobile numbers collected for SMS purposes are not shared with third parties or affiliates for marketing/promotional purposes.

Business partners (when relevant)

If you engage in a joint initiative or request partner engagement, we may share information necessary to facilitate that request.

Legal and safety

We may disclose information if required by law or if we reasonably believe disclosure is necessary to protect rights, safety, and security, investigate fraud, or respond to lawful requests.

Corporate transactions

If we are involved in a merger, acquisition, financing due diligence, reorganization, or sale of assets, information may be disclosed or transferred as permitted by law.‍

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9. Your Choices and Rights

Marketing emails

You can unsubscribe via the link in our emails. Even if you opt out, we may send non-promotional messages (e.g., responses to your requests, policy updates).

SMS

If you have opted in to SMS, you can opt out at any time by replying STOP. Reply HELP for assistance.

Cookies

You can manage cookie preferences through browser settings (and any cookie banner/controls if implemented).

Data rights

Depending on your location and applicable law, you may have rights to:

• access, correct, or delete personal information;
• request portability or restriction of processing;
• object to certain processing.

To exercise rights, contact us (Section 14). We may need to verify your identity.‍

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10. Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.‍

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11. International Data Transfers

URBA operates internationally. Your information may be transferred to and processed in the United States and other countries where we or our service providers operate. Where required, we use appropriate safeguards for international transfers.‍

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12. Data Retention

We retain personal information as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide Services, maintain business records, resolve disputes, enforce agreements, and comply with legal obligations.‍

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13. California Notice (CCPA/CPRA)

This section applies to California residents where the CCPA/CPRA applies.

Categories collected (examples)

We may collect: identifiers (name, email, IP), commercial information (services requested), internet/network activity (website usage), and professional information (company/title). We do not knowingly collect sensitive personal information for the purpose of inferring characteristics.

“Sale” or “Share”

URBA does not sell personal information. We do not share personal information for cross-context behavioral advertising unless clearly implemented and disclosed with appropriate opt-out mechanisms.

California residents may have the right to request access, deletion, and correction, and to not be discriminated against for exercising privacy rights. You may also use an authorized agent, subject to verification.‍

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14. Contact Us

If you have questions or requests regarding this Privacy Policy, contact:

URBA Enterprises LLC

Address: 40 Wall Street, FL 29 UNIT 2916, New York, NY, 10005 United States

Email: contact@urba.com

Website: www.urba.com‍

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15. Children’s Privacy

The Services are not directed to children, and we do not knowingly collect personal information from children under the age required by applicable law. If you believe a child has provided personal information, contact us and we will take appropriate steps.‍

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16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Effective Date” above indicates when it was last updated. Your continued use of the Services after updates means you accept the revised Privacy Policy.